The client
Karina’s School of Dance (KSOD) has been teaching dance in Houston’s East End since 2011, from its studio on Sutherland Street. Classes cover ballet, contemporary, jazz, hip-hop, technique and flexibility, and competitive dance for students of all ages, taught in English and Spanish. The studio is endorsed by Top Choice Awards, and its competitive dancers are nationally recognised.
The challenge
Parents choose a dance school with their hearts. Before they book a trial class they want to see a warm, safe place where their child will grow in confidence. The studio’s social media needed to show real classes, real students and real wins, and turn that trust into trial class bookings.
The reels
- Summer plans: a summer-class promo for parents that walks through every style on offer, from a first recital to ballet, jazz, hip-hop and competitive dance.
- At the barre: students working through a ballet class, so parents see what a lesson really looks like.
- Back from college: a former student comes home and visits the studio, showing the family feeling that keeps dancers for years.
- Find your vibe: fast cuts between classes and ages, so every parent spots a class that fits their child.
The carousels
Photo carousels give the big moments room to breathe: a show-day carousel from backstage, full of costumes, stage makeup and proud smiles, and a “Life Lately” competition recap from ShowStopper in Galveston, including the studio’s Production Mania National Champion trophy.
Run a dance studio too? See how we approach dance studio marketing.
See it live
- Website: karinasod.com
- Instagram: @karinasod
- Facebook: facebook.com/KarinaSoD
