The client
Kap-Bak, part of Vivere Ventures, LLC, makes a patented accessory that fills the gap in the back of an adjustable ball cap. Custom-cut VELCRO® brand closures let wearers swap embroidered designs in seconds, from patriotic and first responder patches to licensed college designs and custom artwork for businesses and events. Kap-Baks are made in the USA and sold online at kap-bak.com, alone or in money-saving bundles.
The challenge
Kap-Bak is a new kind of product. Most people have never thought about the gap in the back of their cap, so every piece of content has to show what a Kap-Bak is, how easy it is to put on and swap, and why you would want more than one, all within a few seconds of scrolling.
The reels
- The design line-up: a tour of the range, from the American flag to the Texas design, showing how each one tucks in with no gaps.
- Step by step: a short how-to that takes the guesswork out of applying a Kap-Bak.
- Swap in seconds: peel one design off and press another on, proving the “one cap, endless looks” promise.
- Fit check: what a correctly installed Kap-Bak looks like, ending on the finished cap.
The posts
Posts mix straight selling with scroll-stopping fun: a “Hot Bundles” promotion with clear pack prices, a “One cap. Endless possibilities.” ad with a different design for every day, and playful carousels that put Kap-Baks on a horse and on a chihuahua in a Florida State cap, so the product gets noticed before it gets explained.
Selling a product online? See how we approach e-commerce marketing.
See it live
- Shop: kap-bak.com
- Instagram: @kustomizeyourkap
