The client
Anytime Fitness Chino and Anytime Fitness Vista are two locations of Anytime Fitness, the 24/7 gym brand, in Chino and Vista, California. Each gym has its own Instagram and Facebook accounts, its own team and its own local members.
Our role
We handle social media for both locations: the content plan, the reels and the posting on Instagram and Facebook. The Anytime Fitness brand and its national marketing stay with the franchise; our job is to make each local feed feel like that gym.
The challenge
A franchise gym can easily look like every other location of its brand. Locals choose the gym where they feel at home, so each feed has to show its own staff, its own members and its own sense of humour, and two locations cannot simply post the same thing.
The approach
- One playbook, two local voices: the same content formats, filmed with each gym’s own team and members.
- Relatable gym humour: leg day excuses, the gym bro who never stops talking, the water bottle that runs dry mid-set and the cable fly “hug”, the moments every member recognises and shares.
- Community first: referrals, friendly staff and a spotless gym, so the feed shows what it is like to train there.
- A steady rhythm: new reels every few days on each account, with local hashtags so nearby people find their gym.
Running a gym or studio? See how we approach fitness and gym marketing.
